Catchy Stories
                   - by The Case Study Factory 

Here are a few statistics, for you who like them:

• Consumer reviews of products are significantly more trusted - nearly 12 times more - than descriptions that come from manufacturers (eMarketer, February 2010)
• Tech decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.  Advertising (17%) and direct marketing (21%) were listed as the least important information sources (Hill & Knowlton, January 2009)
• 61% of people rely on user reviews for product information or research before a buying decision is made  (Razorfish, 2008) 
  
   

   

So enough with  the statistics, consider your own buying decisions 


Does a customer, sharing a personal story of their experience  with (or their review of)  a product or service, make a difference  in your purchasing decision?

Does their telling you about the successful results they realized - in both financial and personal improvements -  ring truer and have greater sales appeal  than a traditional corporate marketing message?

We can help you gain market advantage, enhance your brand recognition, build sales and generate greater consumer loyalty.

You have customers. 
They have success stories.
Let us tell their story in a compelling Case Study!