A traditional marketing message might be your company writing about the benefits and results a potential customer may expect when using your product and/or service.
While the example shown below may be a bit tongue-in-cheek, you'll get the idea of this writing style:
"After twelve years of exhaustive research and development, our Company XYZ announces the release of a ground-breaking technological advancement, the 'Cool Network Product'. With this product installation, complicated network connectivity problems many companies have experienced will be resolved.
Through this patent-pending 'Cool Network Product', customers will be able to experience an unsurpassed increase in operational reliability and productivity."
Case studies, on the other hand, tell real stories about the real successes your clients have experienced using your product and/or service.
“Snazzy Products, an emerging boutique firm who designs and manufactures specialty items, recognized they had system problems which were dramatically affecting their business success. Customers complained that emails were not getting through; the website never worked; and sales staff was wasting valuable hours trying to keep the equipment running.
But after a small investment of $10,000 to deploy the "Cool Network Product", they experienced a dramatic improvement in their network operation.
"Customer emails are now promptly received and processed, the website is running at 100%, and we avoided hiring because our team is more productive. We love the 'Cool Network Product!'", CEO Chet Smith exclaims. "We now have happy customers, happy employees and are growing our sales by leaps and bounds. The investment was totally worth it! It paid for itself in just a matter of months."