1. YOU
Or possibly your internal staff. You are certainly capable of developing a case study and would probably spend a week or two developing the concept, and maybe another week or two doing the interviews, writing, editing, and getting it ready for publication.
2. Fancy Public Relations & Marketing Firms
Admittedly, they are the right fit for many corporate entities. And will happily bill you $10,000 to $20,000 to develop your marketing strategies, and probably three times as much as us to do a single case study. We know because we work with them, too. They create excellent work. They also generate enough revenue to finance their corporate branding campaign (so you might think they’re better than us). So, simply said, we don’t bother competing with them.
3. US
Our biggest competition is within our own internal staff! We are continually evaluating, updating and evolving our ideas, techniques and service offerings based on clients’ needs, current marketing trends and technology.
Because we helped start the "ROI White Paper" industry. Really. No, Really. Well, one of our partners did, anyway. That would be our own Terra Friedrichs.
Terra's experience includes ten (10) years of operational responsibility in technology systems integration and product development, Fortune 10 P&L responsibility, and 15 years of independent consulting. After leaving GTE in 1994, Terra started a boutique consulting firm specializing in what she knows best - Return on Investment research for technology vendors.
A list of distinguished clients includes IDC, the Gartner Group, The Economist, McGraw-Hill, Datapro, Pryamid Research and The Yankee Group. She has fueled some of the most respected technology consulting companies with her skilled and insightful client interviews, company profiles, market reports and surveys. If you've read an ROI White Paper, chances are her interviews and/or her approaches are included in that paper.
Available now to the entrepreneur - to help you grow your vision, your sales, your message.